Style Guide

• Make all images 300px wide, with whitespace above and below.
• Try not to use more than 3 exclamation points in an email.
• Use only one “P.S.”
  • Make it a call to action with a link
    • The current one is: “P.S. Giving is easy, just click here.”

• Avoid excessive qualifiers
  • These clutter up the text and burden the reader
    • Can you say “youth” instead of “13-15 year olds”?
    • Can you say “camp” or “week” instead of “4-5 days”?
• Use consistency with number qualifiers:
  • 13-year-olds instead of 13-yr-olds
• Use consistency with references to God:
  • “His holiness” instead of “his Holiness”
• Consider using links whenever there’s a reference:
  • Link to Succat Hallel when mentioning “Succat Hallel”
  • Link to Dor Haba when mentioning “Dor Haba”
• Consider using a line break and italics when referencing scripture:
  • Instead of:
    • Psalm 24:3-5, “Who can ascend the hill of the Lord…he who has clean hands and a pure heart”
  • Try:
    • “Who can ascend the hill of the Lord…he who has clean hands and a pure heart” – Psalm 24:3-5