• Make all images 300px wide, with whitespace above and below.
  • Try not to use more than 3 exclamation points in an email.
  • Use only one “P.S.”
    • Make it a call to action with a link
      • The current one is: “P.S. Giving is easy, just click here.”
  • Avoid excessive qualifiers
    • These clutter up the text and burden the reader
      • Can you say “youth” instead of “13-15 year olds”?
      • Can you say “camp” or “week” instead of “4-5 days”?
  • Use consistency with number qualifiers:
    • 13-year-olds instead of 13-yr-olds
  • Use consistency with references to God:
    • His holiness” instead of “his Holiness”
  • Consider using links whenever there’s a reference:
    • Link to Succat Hallel when mentioning “Succat Hallel”
    • Link to Dor Haba when mentioning “Dor Haba”
  • Consider using a line break and italics when referencing scripture:
    • Instead of:
      • Psalm 24:3-5, “Who can ascend the hill of the Lord…he who has clean hands and a pure heart”
    • Try:
      • “Who can ascend the hill of the Lord…he who has clean hands and a pure heart” – Psalm 24:3-5